The Real Estate Agent Platform
Housing Market Agent brings market intelligence, viewing scheduling, AI-powered property content and sales tools together in one connected platform. Built for real estate agents, brokerages and property developers.
One platform. One account. Smarter real estate.
In development
Housing Market Agent is being built. The platform is not open for sign-up yet, and everything described here is what it is designed to do rather than something you can use today. Tell us what you need and we will tell you where each part stands. Housing Market CRM, Housing Market Insights and Premier Agent are open to agents today.
One connected platform
Real estate professionals shouldn’t need a collection of disconnected tools to manage listings, appointments, content, leads and market information. Housing Market Agent connects the workflows that matter.
Create professional Market Estimates. Let buyers book property viewings. Generate property marketing content. Manage project inventory. Connect everything with your CRM and the wider Housing Market ecosystem.
Less administration. More selling.
Everything works together
Give sellers a better answer to the most important question: “What should I list my property for?”
Create data-driven Market Estimates using comparable properties, property characteristics and current market demand.
Housing Market Agent helps analyse relevant properties based on factors such as:
Instead of simply averaging nearby listing prices, Housing Market Agent helps account for the differences that can make one property more or less desirable than another.
Housing Market Agent can combine comparable-property information with current demand signals from Housing Market Insights. See how buyer activity is changing through signals such as:
Historical market evidence and current buyer demand are shown separately, helping you explain your recommendation clearly to sellers.
Turn your analysis into a presentation you can actually use to win listings. Create branded seller-facing reports featuring:
Show sellers a realistic range supported by market information.
Provide a clear pricing recommendation.
Present the properties supporting your analysis.
Show what is happening in the local market now.
Help sellers understand realistic market conditions.
Add your agent or brokerage identity.
Export your report as a professional document or share a live link with the seller. Live reports can continue reflecting changing market conditions, giving sellers a reason to return and keeping your brand in front of them throughout their decision process.
Viewing Scheduler
Make booking a property viewing as easy as booking anything else online. Add a Book a Viewing option to your property listings and let interested buyers choose from your available times.
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Synchronise your availability and reduce scheduling conflicts.
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Choose when properties are available for viewings.
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Available viewing times appear directly from the property.
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Phone verification helps reduce low-quality bookings and no-shows.
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Both sides receive the appointment details and reminders.
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Buyer information flows into your CRM.
Housing Market Agent doesn’t just look for empty spaces in your calendar. Travel buffers can be added between appointments, and property locations can be considered when determining whether consecutive viewings are realistically possible.
Because an empty calendar slot doesn’t mean you can get across the city in 20 minutes.
The work shouldn’t stop when the viewing ends. Housing Market Agent can automatically request simple post-viewing feedback. Did the buyer attend? Are they interested? Still deciding? Not interested?
Feedback can be connected with the buyer’s CRM record and used to classify the opportunity:
Agents can then prioritise the people most likely to move forward. And when a promising buyer hasn’t been followed up, Housing Market Agent can remind the agent.
Viewing activity also creates valuable demand information. Housing Market Agent can feed viewing activity into Housing Market Insights, helping build a clearer picture of real buyer interest by property and location.
AI Listing Content Generator
Stop writing the same listing again and again. Upload your property photos and structured property information and let Housing Market Agent help create the marketing content you need.
Detailed descriptions for websites, presentations and premium listings.
Shorter property descriptions designed for marketplace listings.
Turn listings into ready-to-edit social marketing content.
Create concise property introductions for leads and campaigns.
Generate Property ContentExplore Listing Content
Agents don’t always enter every feature visible in a property. Housing Market Agent can analyse property photos and identify potential features such as:
Suggested attributes are presented for approval. You decide what is correct before anything is added to the property information.
Native Multilingual Property Content
International property marketing requires more than translation. Housing Market Agent can generate fresh property content for each target language using the same verified property information.
That means the German version doesn’t have to be a translation of the English version. The Thai version doesn’t have to sound like translated English. Each version can be created around the language and conventions of its market.
Housing Market Agent can also account for market-specific differences such as:
One Property. Multiple Markets. Local Content.
Your agents shouldn’t all sound like different companies. Create a brokerage content profile and define how your property marketing should sound. Choose styles such as:
Housing Market Agent can use the selected style across your team’s generated property content. Agents remain in control and can edit content before publication. Their editing patterns can also help personalise future content.
Real estate advertising requirements aren’t identical everywhere. Housing Market Agent is designed around market-specific content rules. Generated content can be checked against the applicable rules before publication, helping teams operating across multiple countries maintain more consistent marketing standards.
Project Sales & Inventory
Built for developers and project sales organisations. Replace disconnected spreadsheets and outdated availability lists with a shared view of your project’s inventory.
See every unit and its current status:
When multiple agents or sales teams are selling the same project, availability needs to be accurate. Housing Market Agent creates a central inventory workflow designed to prevent conflicting reservations and reduce the risk of two agents trying to sell the same unit.
See current inventory across your development.
Reserve units and automatically manage reservation expiry periods.
Organise inventory and pricing across development phases.
Maintain current pricing for your sales organisation.
Track agent commissions against project sales.
Who it is built for
Housing Market Agent helps individual agents reduce repetitive work across property research, seller presentations, listing creation, viewing scheduling, buyer follow-up, lead management and property marketing.
Create more consistent processes across your brokerage. Centralise agent access, maintain your company marketing style and connect your team’s property activity with the wider Housing Market ecosystem.
Give your internal and external sales teams access to current inventory, reservations, pricing and unit information. Reduce spreadsheet dependency and give everyone a shared source of truth.
For an individual agent, that means less repetitive work across:
Your technology should help you sell — not give you more administration.
Connected with Housing Market
Housing Market Agent is designed to connect with Housing Market Group products and services.
Connect leads, contacts, property enquiries, viewing activity and follow-up.
Use property-market and buyer-demand intelligence to make better decisions.
Connect listings with buyer enquiries and viewing opportunities.
Connect Housing Market Agent capabilities with other applications and services.
Access structured property and market information where available.
Promote properties and real estate businesses to property shoppers.
One Property. One Connected Workflow.
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Add your property and generate professional multilingual marketing content.
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Publish and promote the property.
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Turn property interest into enquiries and viewing bookings.
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Bring prospects into your CRM and organise follow-up.
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Use searches, enquiries, listing activity and viewing demand to understand buyer interest.
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Create professional Market Estimates and seller reports using comparable properties and market demand.
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Focus your time on the opportunities most likely to become transactions.
Designed for international real estate
Housing Market Agent is designed around the international Housing Market Group ecosystem. The platform can adapt to market-specific requirements including:
Real estate is local. Your technology should understand that.
Housing Market Agent isn’t a collection of four disconnected products. It’s one platform. Agents, brokerages and developers can access the capabilities included with their account without managing separate systems and separate identities.
Access your Housing Market tools through one identity.
Move information between workflows instead of entering it repeatedly.
Use the capabilities appropriate for your business and subscription.
Start with what you need and expand as your business grows.
Most software solves one small part of an agent’s day. Housing Market Agent connects the important parts.
All through one connected real estate platform.
Market intelligence, property content, viewing scheduling, seller reports, lead workflows and project sales tools — connected.
Work Smarter. Market Better. Sell More.
Housing Market Agent — Built for real estate professionals.